a. The total revenue of Oct. 2009 is $545000 and total revenue of
Oct. 2010 is $583000
b. THe GOP of Oct. 2009and 2010 are
$16200 ('09) and $184550 ('10). It is for shortcomings such as these that hoteliers now
consider an analysis of a hotel’s GOPPAR to be of such importance. As you may
remember, gross operating profit (GOP) is total hotel revenue less those
expenses that are considered directly controllable by management.
c. The GOP percentage for OCt. 2009 and
2010 are 26.72% ('09) and 31.66% ('10). While GOPPAR is not really a new concept, it has recently been
touted as an alternative to the RevPAR analysis method of evaluating the
effectiveness of a hotel’s revenue generation ability. Gross operating profit per available room (GOPPAR) is
simply defined as a hotel’s total revenue minus its management’s controllable
expenses per available room.
d.
The flow through of Santi's hotel is 59.34% this indecates an effeciency in
managment. Flow-through
is a concept that, while not directly connected to rooms pricing, is extremely
helpful to understanding the pricing philosophy that is best used by a specific
hotel. (Dopson, Lea R. Managerial Accounting for the Hospitality
Industry. Wiley, 09/2008. [The Art Institutes].)
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